The industry’s most successful designers are those who can not only make great-looking web pages but also communicate with clients effectively. However, it can be difficult to determine where and how to make such improvements. Solo designers and firms can use the following tips to strengthen communications with clients.
Get on Their Level
Some clients express dissatisfaction with web designers because they simply can’t understand what they’re being told. Many times, designers lose themselves in technical jargon, and some use it to seem more skillful than they truly are. When designers communicate with clients, they should use easily-understood terms and keep the jargon to a minimum.
Agree on Goals
No client who initiates a redesign project truly wants a new site; they just want the results that come with it. For instance, an e-commerce site owner’s goal may be to increase sales. A non-profit leader may want to increase donations …