A rebranding is a wonderful way to embrace a new image. It is often constructed to embrace a new strategy. It sometimes coincides with a business trade of hands under new leadership. Rebranding suggests newness, and it can be a useful tool in reinvigorating the brand and stepping into a new passage in the marketplace.
Unfortunately, rebranding is often a tool used to recover from a mistake. This is not fundamentally wrong. Rebranding can dissociate with a past mistake while also embracing it and owning up to it. Below is a look at mistake recovery through changing your business image.
The Facebook Debacle
A company can make a pretty hefty mistake and one that can cost them a lot of goodwill. Take the evolution of Facebook in 2018 after the data leak. According to reports, 50 million user’s data was leaked for the purposes of marketing to potential voters …